Earlier on, Amazon declared a serious design of Prime Video, and therefore the overwhelming response was “finally.” Prime Video had become a relic frozen in time, with an unpleasant, laggy interface that appeared stuck in 2010. Amazon’s streaming competitors, meanwhile, have habitually switched up and refined the user expertise.
And it sounds like Prime Video’s designers noticed . as a result of another issue that stuck out regarding the app’s makeover is simply how closely Amazon’s video service currently resembles Netflix. Column of navigation icons on the left side? Check. high ten list with huge numbers? Yep, it’s there on the house screen. And Prime Video has even superimposed “super carousels” of poster-style design that expand to landscape and begin auto-playing a trailer after you hover over them — a bit like Netflix.
Based on the comments on our story and comments I’ve seen across Twitter, Reddit (1, 2, 3), et al., folks don’t appear to mind the similarities. This interface has step by step become the factual normal across Netflix, film producers, HBO Max, and currently Prime Video. And consistency goes an extended means here; we’re victimization all of those services to succeed in the diversion on all, and having a samey interface between them ought to create doing, therefore, easier for everybody.
It will create the danger of confusion, though. you may end up senselessly scrolling through HBO Georgia home boy or predominant and once you’re attempting to search out the new Lord of The Rings series on Prime Video.
When firms have tried to flip the table and reinvent the streaming app user expertise, it generally hasn’t gone well. many years agone, Hulu introduced an overhauled style that was lambasted for prioritizing vogue over usability; rather than showing you the maximum amount of content as doable, it highlighted one or 2 things at a time with a full-screen design and outsized, thin-weight fonts.
In the months and years that followed, Hulu dialed back and reversed plenty of a lot of forceful changes and ultimately settled on one thing a lot of acquainted. It hasn’t given in and adopted left-side navigation like everybody else quite, however, all most sections are similar.
So we’ve settled on the “right way” to try and do uxor for video streaming apps. however, that doesn’t mean all the headaches are solved. In Prime Video’s case, Amazon still lists seasons of TV shows singly. this is often a serious annoyance for a few users, I’ve found, and it has not been modified or improved with the design. however the corporate is a minimum of operating to prevent displaying multiple versions of constant motion picture supported video quality. Since the start of this year, Amazon has resolved the 4K / HD split for quite half the Prime Video catalog and is presently creating its means through the remainder.
A lot of individuals would additionally love the associate choice to for good filter what’s shown altogether these content carousels to everything enclosed with their Prime subscription — and zilch else. however that’s not reaching to facilitate Amazon’s bottom line concerning subscriptions and rentals/purchases, therefore don’t forecast it. Amazon insists it’ll gather client feedback and continue evolving the revamped Prime Video. You can’t decide it originally, however, a minimum of it’s inherently a lot of usable than before.
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